http://ezinepowerpublisher.com/ Articles at Article Directory - Ezine Power Publisher en-us http://ezinepowerpublisher.com/business/branding/increase-your-sales-by-revitalizing-your-brand-design.html http://ezinepowerpublisher.com/business/branding/increase-your-sales-by-revitalizing-your-brand-design.html Fri, 08 Jan 2010 02:23:47 -0600
An effective brand design governs all areas of a business' brand identity and its communication with external parties. In addition to the logo, a brand design covers ad jingles, the company website, marketing brochures and posters, and the organization's customer support offices.

Customers identify with a business when brand designing is successful, which in turn allows the business to generate more profits. However, this is not easy, because to create a successful brand identity, one needs to comprehend several aspects of the business, like buyers' preferences, the strengths of the company, and the advantages of its products or services over the competition. This leads us to the importance of brand design consultants.

Brand design consultants are specialized professionals, who are trained in this area. They have to first conduct the basic analysis of a brand, including gauging its strength and the company's objective behind the revamping exercise, understanding the current and future market situation, and the actions of rivals. Thereafter, they focus on developing a new brand identity for the business, which is their primary responsibility. This entails developing new logos and advertisements, and updating marketing materials and websites of the company to generate a fresh image.

In a nutshell, it is not advisable to go for brand designing without taking the assistance of brand design consultants. Their knowledge and experience will end up playing a crucial role in creating a successful brand image. ]]> http://ezinepowerpublisher.com/business/branding/the-legend-of-rainmaking-and-your-brand.html http://ezinepowerpublisher.com/business/branding/the-legend-of-rainmaking-and-your-brand.html Thu, 24 Sep 2009 03:23:35 -0500
Being that rain was the lead topic of discussion for the majority of us in this part of the States at the beginning of the summer, it does call to mind a lesson on Branding I picked up from one Dr. Ben Mack which he did last year.

I will attempt to reveal some of the most important parts provided at this very informative event over the next few articles so stay tuned or check out my blog for updates. The lecture contained topics such as: 1) Making lightning Strike, 2) Keeping the Lightning Striking and 3) How to Bottle your Lightning.

For those of you not aware of Dr. Ben Mack, he is among the leading powers that be on Branding today in the USA. He has been employed at over 14 diverse Ad agencies over his illustrious career and held position of Vice President for Brand strategy for a major corporation.

In a nut shell what that means is he was in charge of a budget of " billion dollars (now thats massive amounts money)! To me that indicates someone who is an authority on Branding, don't you agree? As well as being a professional magician, Ben Mack has performed magic for most of his employers, and at age 19 was the receiver of the esteemed (if your into magic) Award of Merit given by the Magic Castle.

Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a Medicine Man who using magic makes it rain, is a person with the outstanding knack to be a magnet for customers, exploit (in a good way) political associations, and bottom line, make the company a great deal of money. However, when it rains the lightning isnt far behind! We will get more into that in a bit.

As an internet Marketer your chief duty is to "up sell" individuals on their perception of reality. In Ben Macks book "Think Two Products Ahead" he speaks of how effective branding only occurs when companies think two products ahead rather then thinking just for the moment and for them to assemble thriving affiliations with their clients through their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!

The "Brand" (called YOU) is constructed by using legends or tales that are told over and over and gain strenght with time. These stories should be permitted to say the opposite of what the others say and will increase as the stories get older. So, if you had to make a choice of the type of story you use to make your business sparkle like a diamond (you are reading articles like this to help you right?) why not let them be legends. A Legendary business is a profitable one!

Look out for the next article in the "Rainmaker and Branding" series coming soon to a blog, e-zine or website near you! ]]> http://ezinepowerpublisher.com/business/branding/online-branding-the-basics.html http://ezinepowerpublisher.com/business/branding/online-branding-the-basics.html Thu, 28 May 2009 20:11:01 -0500 In Internet marketing, branding is more than logos and theme songs. Branding lets customers know who you are, what you do and how you do it. It's your promise of value. Effective branding will increase your potential customer base and more potential customers will always equal more sales opportunities.

In recent years, consumers have been spending more time and money on the Internet. In addition to communicating with friends, they're comparison shopping and making more and more purchases online. It's imperative for a business to use the Internet to make an impact.

Here are a few ways to define your online identity.

Describe Your Brand First - Start With What You Do

When they land on your website, your visitors should know immediately what your company does and how it can help them. Don't be ambiguous and don't try to be too cute. Build a unique shopping experience that a visitor will remember. With regard to graphics on your website, remember that images can convey more than words, and good ones can play a major part in online branding.

Find Your Target Market

The focus of a marketing campaign is people. Your goal is to reach a subset of the population who might be interested in your particular product - your target market.

The more you know about your target market, the more precisely you can develop a marketing strategy. Your branding efforts should focus on that target market. Your message should be clear and should appeal to your visitor and make them realize the benefits of visiting your website, your store and ultimately buying your products or services.

Humanize Your Website

What is your company's personality? The online world can be a cold and daunting place. Your branding efforts can be much more effective when you add a human element to your website. Brands are like people in that a strong one has personality, expresses opinions and elicits feelings. Your website and brand could and should do the same thing.

If you are the sole owner, put your name and photo on your site to take away the mystery and distrust of a cold, impersonal website. Take a good look at your site. Does your design scheme complement your identity? You should be working toward your site having its own identity, unique language and clear personality.

Take a look at some of the sites you enjoy visiting and see what makes them special and satisfying to you. Branding is not about making your site more corporate - it's about making it personal so that visitors want to come back.

Be Consistent

For effective branding on the web, you should be consistent in terms of your approach, your message and your language throughout your visitors' experience. Any gateway to your customers - website, blog, newsletter, emails - should have your consistent, unique personality.

Content, Content, Content

Just as location, location, location is crucial in real estate, having great content on your site is a major factor in getting customers to return. Useful, brand-related information coupled with your unique voice will help you gain fans and ultimately loyal customers.

With good content, your website becomes "sticky", that is, it's able to keep visitors on the site browsing and reading longer. When the content is what people are looking for, they are not only more likely to stay longer, they'll bookmark your site and maybe recommend it to others. They will learn that you are a reputable source of information and eventually go to your site for purchases.

Your branding goal should be to provide rich information on your site to build an expert reputation that will be recognized by both customers and search engines.

Have an Online Presence Outside of Your Site

Post regularly to online forums where people who might be interested in your brand are gathering. Use your expertise in your field to offer intelligent and useful information and include a link to your website in your signature.

With good online content, you can satisfy people's craving for suitable information and increase your linking strategy at the same time. For example, if you have a site that sells art and painting supplies, you could write a history article on Rembrandt to be published online. This page for history or art buffs will now link potential customers from your target market to your site, and will become part of your linking strategy.

On your website, offer a free newsletter or rss feed. This will allow you to build a database of potential customers who have gone out of their way to express interest in your brand. Your newsletter will then allow you to deliver your message to an interested audience with a controlled frequency that will further build your brand.

Customers are becoming savvy and more discriminating when it comes to online interactions, and retailers need to provide a consistent, positive marketing experience. Great websites put substance before flash and that's what branding is all about - your promise of value.

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